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There is no doubt that Malta’s business community strives towards individual self-improvement. ‘The Executive’ has been designed from the start to effectively address this need, whilst bearing in mind that the typical business reader is time poor, intelligent, enjoys an above-average lifestyle and has above-average expectations. The journal strives to ensure that it is received by the selected market segment in its entirety whilst avoiding wasteage into other untargeted audiences, that it is actually opened, read (and re-read), stored and referred to. The reader is in fact encouraged to skim through those articles not relevant to his business needs and aspirations, and to focus upon the most relevant topics. The Marketing Manager might thus delve into an article on Brand Management more vigorously than into that on Managing IS. The Executive hosts articles provided by respected business connoisseurs; information is pure, quality-oriented and relevant to the local environment.
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